Seeing Orange Bikes Around Your Town?


The wait is over! Orangetheory Fitness is coming to West Lafayette, IN!


If you’ve seen bright, orange bicycles around West Lafayette, you’re not alone. But what do they mean? Where did they come from? Why are they here in West Lafayette, IN?


We can tell you one thing, it’s not an art project. Think of it as an invitation from Orangetheory Fitness to join us in the revolution of fitness. We’re more than just a gym. In fact, we’re not a gym.


We place the bikes not only at our fitness presale centers, but around town as well. Unmarked and unassuming, you may see these bikes while going about your day to day – shopping for groceries, on your way to work, taking the kids to school, or any part of your daily routine. That’s the point!

These orange bikes our way of saying, “Hey neighbors, we’re here, come check us out. Let us help you get into the best shape of your life.” With a power-packed hour of high intensity interval training, we want to be a part of your daily routine as well.


So why Orange? First, it is representative of who we are as fitness lovers, and as a revolutionary fitness brand. In color theory, each color stimulates a different psychological response. Orange invokes energy, youthfulness, vitality and health. This is the concept behind Orangetheory Fitness. When you get to know us, you’ll learn about keeping your heart in the Orange Zone to experience an after-burn, which leads to high calorie burn and lasting results.


And why a bike? Think about when you were young and you first learned how to ride a bicycle. It may have taken a couple tries, but once you got used to it, you became confident in your abilities. You could pedal faster, with more confidence – and have fun, too. Compare that experience to fitness. You have the potential to accomplish any goal you set your mind to! You just have to take the first step. Try it! We’ll help you get moving, and keep moving toward your fitness goals.


We hope the orange bikes will pique your curiosity, start a buzz in the community, and even inspire the beginning of your fitness journey with Orangetheory Fitness West Lafayette. 


Now that you know a little bit about us, we’d love to meet you. Are you ready to learn about our workout? Check it out here !